BALTIC CIDER

Project Objective:

The project aims to develop a knowledge-based Baltic Cider brand as a joint effort to:

• Enhance the competitiveness of cider makers in Latvia and Estonia.
• Unlock the unused potential for sustainable SME growth in the cider industry.
• Strengthen cross-border cooperation in cider production and marketing.

The project targets cider producers in:

• Latvia (Vidzeme and Kurzeme regions).
• Estonia (West Estonia and South Estonia regions).

Key Activities:

• Creating the Baltic Cider brand, based on research into:
  • Terroir (local environmental factors influencing cider quality).
  • Apple varieties used in production.
• Supporting 10 cider producers (7 from Latvia, 3 from Estonia) to improve product quality and competitiveness.
• Expanding market opportunities through:
  • Market research to identify new growth areas.
  • Participation in trade exhibitions to promote Baltic Cider internationally.
  • Development of the Estonian-Latvian Cider Route, enhancing tourism and cider culture.

Expected Results:

• A strong and recognizable Baltic Cider brand grounded in research.
• Improved quality and competitiveness of cider products in Latvia and Estonia.
• New business and export opportunities for regional cider producers.
• Increased visibility of Baltic Cider in international markets.
• A sustainable cider tourism route that promotes cross-border collaboration.

Links to partners websites:

• https://www.celotajs.lv/lv/project/43/project?6&lang=lv
• https://www.maaturism.ee/index.php?id=projekt---baltic-cider
• https://www.darzkopibasinstituts.lv/lv/projekti/zinasanas-balstita-baltijas-sidra-razosana-un-zimola-izveide-mvu-izaugsmei-un   
• https://polli.emu.ee/et/projektid-2023/teadmistel-pohinev-balti-siidritootmine-ja-branding-vaike-ja-keskmise-suurusega-ettevotete-kasvu-ja/