Priority 4. More accessible and sustainable cross-border tourism experience (PO4)

Under this priority, the Programme aims at development of cross-border tourism products that are attractive, sustainable, visible, and accessible for all groups of society. The aim is to add value in terms of accessibility to the existing products and services or to develop accessible new routes/products/services.

Please note that the budget for this specific objective has already been allocated. We are not accepting applications for this specific objective under the 3rd call.

Under this priority, the programme has one specific objective:

Specific objective (vi):

enhancing the role of culture and sustainable tourism in economic development, social inclusion and social innovation.

Examples of expected indicative activities supported:

Jointly developing sustainable and accessible tourism products and services based on diverse natural and cultural heritage of the programme area, e.g., tourism routes, joint offers, joint brands, etc.
The physical improvement of existing sites that are of natural or cultural heritage, which are integral components of joint tourism products or services.
The improvement of the tourism offers, sites, products and services in terms of accessibility to all groups of society, e.g., the elderly, children, families with children and disabled people.
Marketing of the created products and services, different types of marketing events and activities: media advertising, participation in fairs, visits, etc.

Potential Applicants and Beneficiaries

Existing tourism networks and developers,
Experts in social innovation, iclusion and accessibility