What is the aim of communication and visibility activities?
Visibililty and communication requirements are nothing new or specific to Estonia-Latvia programme. These key elements are integrated to all programmes dealing with EU funds with the overall aim to make it more recognisable how and where EU money is spent and to show how different project activities help implement EU policy goals and priorities.
Main aim of the visibility and communication activities
Visibility and communication rules and obligations have been fixed in the EU legislation, but it is also important to keep in mind that in any case visibility and communication activities help to successfully implement the project and reach the target group.
The legal framework
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Where to start? Some tips & tricks for effective communication
Ensure Compliance with Compulsory Rules:
- Familiarize yourself with the visibility guidelines provided by the programme.
- Download the visibility toolkit with detailed instructions.
- Incorporate visibility rules into your day-to-day project activities.
Plan Your Communication Activities:
- Outline a timeline and key milestones for your communication initiatives.
- Identify the target groups that should be reached with your project's messages.
- Determine the most effective communication channels for your project.
Share What You're Doing and Why:
- Engage your target groups by sharing stories and updates about your project.
- Create visual content, such as photos and video clips, to showcase your activities.
- Take inspiration from other projects and learn from their communication strategies.
Seek Collaborative Opportunities:
- Explore possibilities for collaboration with other projects or organizations.
- Leverage the power of partnerships to enhance the visibility of your project.
- Share resources and amplify each other's messages to reach a broader audience.
When project partners prioritize effective communication, it helps to increase transparency, engage stakeholders, and maximize the impact of the project. By following the guidelines provided by the Interreg Estonia-Latvia programme and using different communication channels and strategies, project partners can ensure their projects succeed and bring maximum benefits to their intended audiences.
