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Wellness tourism is with highest potential to be developed - health motivated travel became very popular. It is rapidly growing tourism niche - expected to expand 50% more than other tourism sectors. Wellness travellers spend 130% more than average travellers.
The motivation of wellness tourism is relaxation, escape, pampering, physical activity, avoiding burnout and mental wellbeing.
Within this project we would like to uplift wellness sector in Estonia and Latvia by developing cooperation within sector and between two countries, work out new services and products which base on local natural cultural and natural heritage, create joint wellness offer and thematic routes/sets of services and products combining nature sites, nature activities, wellness services.
Estonia and Latvia have enough nature sites and intangible heritage to develop wellness tourism – natural healing assets (mud, spring water, mineral water, sauna traditions, energy fields, herbs, natural cosmetics, peace, quiet, open spaces, forests and ancient trees, relaxation areas and open-air lounges, parks, sea air, herbs, saunas, spas etc) with long traditions and knowledge.
We believe that development of wellness tourism in authentic way would make our regions more attractive and successful.