The overall objective of the WasteArt project is to increase the awareness and change people’s habits towards more environmentally friendly behaviour concerning the waste reduction, re-use and recycling (Waste 3R). WasteArt will use the capacity of contemporary art and the diversity of artistic practices as tools for increasing public awareness about the vast amounts of waste produced from activities of everyday life and promote the Waste 3R among general public, as well through the introduction of waste audit approach will promote the Waste 3R at kindergartens and schools.
The project will increase public awareness of resource efficiency through organising two campaigns:
- A travelling artistic exhibition “NOT out of sight, NOT out of mind” will show 14 artworks developed by artists from Estonia, Latvia and abroad on their perspectives on the problem. The artworks will travel as a joint exhibition and be displayed in public locations across six programme area places targeting the general public. Each opening in a new place will be marked by an open communication event. This campaign will focus on conveying the messages of that we produce too much waste, that waste is a resource and that there are various smarter ways to reduce, reuse and recycle waste.
- The second campaign “Waste Audit and 3R” will target kindergartners, school-children and school staff. It will engage education institutions in using the Waste 3R approach, thus promoting the sustainable use of natural resources and reduction of waste. This goal will be achieved through developing and implementing a waste audit across 24 kindergartens and schools which identifies the type and amount of waste produced, thus addressing the causes not consequences of the problem. The children will be involved in arts and crafts reuse activities, thus both raising awareness and changing behaviour.