The main objective of the project is to develop a wireless wall-mounted control panel that both of the partners can add to their product portfolio while operating in different market segments (HUUM in smart sauna systems and Istabai in smart home automation systems) and to conduct a joint marketing campaign while also promoting the products and solutions of both companies and helping each other enter new markets and secure new clients. An invaluable added benefit of international cooperation is raising the expertise and know-how of both companies and, ultimately, strengthening their foothold and reputation as a leading technology company in their respective countries.
The project focuses on two technology tracks - developing:
- the control panel
- the contactor box
Marketing campaign include conference attendance, business trips, increasing the online presence of both companies and connecting their online channels, and producing joint promotional materials.