The main objective of the project was to develop a wireless wall-mounted control panel that both of the partners can add to their product portfolio while operating in different market segments (HUUM in smart sauna systems and Istabai in smart home automation systems) and to conduct a joint marketing campaign while also promoting the products and solutions of both companies and helping each other enter new markets and secure new clients.
An invaluable added benefit of international cooperation was raising the expertise and know-how of both companies and, ultimately, strengthening their foothold and reputation as a leading technology company in their respective countries.
The project focused on two technology tracks - developing:
- the control panel
- the contactor box
Marketing campaign included conference attendance, business trips, demo events, direct contact search, increasing the online presence of both companies and connecting their online channels, and producing joint promotional materials.