The objective of the project was to simplify cross-border supply chain processes and data flows by developing PanBaltic PDS for solving two important problems:
- Automation of product data information flow in supply chain.
- Allowing consumers to get important information about products (origin, fair trade, organic or not, nutritional facts, allergens etc).
As a result, the project partners developed and launched Telema PDS as a PanBaltic solution for suppliers for creating, storing, and exchanging product data automatically with retailers. There has been explosive growth of e-commerce sales due to COVID-19 restrictions. Telema PDS allows suppliers to provide more information about their products to consumers for better purchase decisions.
In addition to joint product development, the partners carried out joint marketing activities, which included marketing strategy and action plan development, marketing and promotion material development and production, publicity/marketing (blog posts, webpage, social media, etc.), organizing marketing events, participating at trade conferences, and visiting seminars, forums, etc.
Marketing clip in YouTube: EE, LV, ENG
Product home page in EE, LV, ENG