Objective of the project is to simplify cross-border supply chain processes and data flows by developing PanBaltic PDS in solving two important problems:
- automation of product data information flow in supply chain;
- allowing consumers to get important information about products (origin, fair trade, organic or not, nutritional facts, allergens etc).
Project’s activities are:
- Joint PDS solution development, which cover joint product development by partners, in collaboration with relevant stakeholders and subcontractors. Partners expect that cross-border PDS solution will become a standard in the supply chain communication, ensuring simultaneous and large product expansion on both Latvian and Estonian markets
- Joint marketing activities, which covers networking, marketing, and promotion activities (including marketing strategy, marketing plan, marketing and promotion material development and production, marketing and promotion activities in press and social media, hosting of marketing events and participation at trade fairs and conferences).