The Estonian company Ltd Chaga and Latvian company Ltd BIORGANIK5 are working in the field of natural and organic products for health and beauty. Both companies are innovative companies looking forward to new product development and innovations.
The objective of the project was to develop new organic product for healthy lifestyle, based on common knowledge of Estonian and Latvian enterprises and research institutions, strengthening the entrepreneurial cooperation among Estonia and Latvia and increasing the share of more jointly developed products in the programme area.
The newly-developed product Wild Candy or organic jelly candy with freeze dried berries is quite a unique product for the target markets. The latest scientific articles and market research have proven the perspective of organic product development, particularly food products with the limitation to healthy snacks, candies and sweets.
As defined by project implementers, there were 23 steps taken to come to the final product. These steps included meetings with producers of the test candies, generation of the name of the candy, tasting events of the test candies in Estonia and Latvia, participation in fairs in Germany, Estonia and Latvia, 70% juice candy tests, creation of the packaging and concluding event with ready Wild Candy presentation.
To follow all 23 steps please join the Facebook page Organicjellycandy.