The objective of the project is strengthening the identity of common culinary heritage through creation of a joint culinary route - a tourism product/brand, which is based on historical background and traditions of Livonian area.
As sub-objectives, the project is aiming to:
- Improve cross-border co-operation between tourism and catering businesses and local food producers who share common historic geographical Livonian area;
- Make programme area recognized by foreign and domestic visitors from key markets (Germany, Scandinavia, Benelux, Russia, Estonia, Latvia, Lithuania) as culinary tourism destination through attractive and efficient marketing of new tourism product;
- Create of regional culinary network of Via Hanseatica - TasteHanseatica route.
Generally, the project aims to create a unique platform through which to tell two nations culinary history from medieval times until nowadays. Bringing out the similarities and differences between the local cuisines based on local traditions will mainly support the identity of rural areas in both countries and makes it more attractive for foreign and domestic visitors. Project focuses on locally grown and produced food. The participants of the route share common values, but it represents also a mosaic of food traditions of smaller regions (e.g. Lõuna-Eesti, Saaremaa, Mulgimaa, Livi, Suiti, Maleni etc). A specific aim is also to promote the usage of locally grown ingredients in food preparation and to establish strong regional co-operation networks between tourism/catering businesses and local food producers/farmers.
Project has been awarded the label of the European Year of Cultural Heritage 2018 and the label was used in events and communications throughout 2018.
Map "Livonian Culinary Route" - ENG, DE, RU, FI, EE, LV
The map includes 250 stops of the Livonian Culinary Route in Latvia and Estonia - taverns, restaurants, lodging houses and producing farms, allowing you to find out the impact of Livonian times on the contemporary cuisine of today.
Brochure "Flavours of Livonia - Dishes" - ENG, DE, RU, FI, EE, LV
Brochure includes selection of traditional food with a preparation history coinciding with the Livonian historical period and is a supplement to the map "Livonian Culinary Route". The selection of courses described in brochure comprises national dishes which, in terms of their cooking history, correspond to the historical period of Livonia.