The objective of the project is strengthening the identity of common culinary heritage through creation of a joint culinary route - a tourism product/brand, which is based on historical background and traditions of Livonian area and involves food providers and producers from whole programme area.
As sub-objectives, the project is aiming to:
•Improve cross-border co-operation between tourism and catering businesses and local food producers who share common historic geographical Livonian area;
•Make programme area recognized by foreign and domestic visitors from key markets (Germany, Scandinavia, Benelux, Russia, Estonia, Latvia, Lithuania) as culinary tourism destination through attractive and efficient marketing of new tourism product;
•Create of regional culinary network of Via Hanseatica - TasteHanseatica route.
Generally, the project aims to create a unique platform through which to tell two nations culinary history from medieval times until nowadays. Bringing out the similarities and differences between the local cuisines based on local traditions will mainly support the identity of rural areas in both countries and makes it more attractive for foreign and domestic visitors. Recognition to local food, awareness of visitors about local food and knowledge of businesses how to improve the business performance through using culinary heritage will be achieved. Project will focus on locally grown and produced food. The participants of the route share common values, but it represents also a mosaic of food traditions of smaller regions (e.g. Lõuna-Eesti, Saaremaa, Mulgimaa, Livi, Suiti, Maleni etc).
One specific aim is also to promote the usage of locally grown ingredients in food preparation and to establish strong regional co-operation networks between tourism/catering businesses and local food producers/farmers as short supply chains are most suitable in development of local food sector in regions.