Marketing intelligence and early stage promotion activities for the HIgh ADded value products EXport
vaido@teaduspark.ee
HIADEX project's objective was to increase export capability of Estonian and Latvian producers of high added value products for prevention and treatment of digestive system diseases (DSDs) by building marketing intelligence on the Malaysia’s market and implementing early-stage promotion activities.
HIADEX focused on supporting existing businesses by:
- competence building - building marketing and sales related competencies in distant markets,
- joint marketing - potential promotion in third party markets such as Malaysia and Singapore by market research, development of marketing materials, acquiring access to relevant databases, joint contact events (B2B meetings), participation at exhibitions etc.
The project was designed to combine mutually complementary knowledge and competences of project partners to provide support to SMEs in the programme area for reaching new export market. Taking pharmaceutical and nutritional supplement industry as an example the guidelines for export to Malaysia and Singapore were developed. They are applicable for other industries and increase project partners’ institutional capacity to improve their quality of services to support enterprises for export development.
The project closing event "HIADEX: Singapore and Malaysia – nice dream or real business opportunity?" presentations and links to videos are published by the Tartu Science Park.