The objective of the project was the joint development of liquid household cleaning and personal care products based on herbal water as a natural fragrance.
In total 4 new products were developed: liquid hand soap, universal cleaner, laundry softener and dishwashing liquid.
The developed products are an innovative, environmentally friendly alternative to current products that are based on synthetical ingredients available on the market. The use of organically grown local plants reduces the consumption and contamination of the environment with synthetic chemicals.
The goal was to develop market-ready products and meet the product market demand within and outside Estonia and Latvia. In order to ensure that the companies can produce required quantities of the products, it was necessary to bring together the two largest companies in their field. SIA Field and Forest is the largest medicinal and aromatic plant producer in Northern Europe. Mayeri Industries AS is the largest manufacturer of washing and cleaning products in the Baltic States.
Main activities of the project:
Industrial research – the partners acquired new knowledge and skills required for the development of the joint products.
Experimental development – the partners prototyped, piloted, tested and validated the new products in real-life operating conditions. It resulted in the production of one test batch of each liquid cleaning household products and one test batch of personal care product.
Marketing activities included the market research and multiple promotion activities and materials (e.g. campaigns in stores, advertisements in magazines, social media, etc.)
More information about the products: https://www.mayeri.eu/organic/en
Cover photo: Mayeri Industries AS