By combining attractive gardens and parks of Estonia and Latvia into one joint cross-border tourism product, offer of the garden tourism will be expanded and diversified, as well the experience will be improved and approach will be harmonised. As both coutries are only making first steps towards joint promotion of garden tourism, the harmonised and understandable criteria for service providers will be of a great value. Sharing best practice and cooperation among garden owners will serve as a base for joint product development. Joint branding, promotion and marketing will allow project partners and members of the Garden Pearls to target visitor groups and be more efficient with marketing actions in different target markets.
The main objective of the project is to diversify the garden tourism offer in Estonia and Latvia by creating an attractive and sustainable garden tourism product and service Garden Pearls. Various joint garden tourism routes and services will be developed withing the Gerden Pearls.
Main activities include:
- product development and servuce design;
- capacity building of the new owners and managers of parks and gardens that belong to the Garden Pearls (at least 44 parks and gardens);
- marketing and promotion of the Garden Pearls;
- small- scale investments in gardens and parks to make them more attractive and improve the visitor's experience.