By combining attractive gardens and parks of Estonia and Latvia into one joint cross-border tourism product - Garden Pearls. The joint offer of garden tourism is expanded and diversified, as well the experience is improved and the approach is harmonized. The harmonized and understandable criteria for service providers is of great value. Sharing best practices and cooperation among garden owners serves as a base for joint product development. Joint branding, promotion, and marketing allow project partners and members of the Garden Pearls to target visitor groups and be more efficient with marketing actions in different target markets.
The main objective of the project is to diversify the garden tourism offer in Estonia and Latvia by creating an attractive and sustainable garden tourism product and service Garden Pearls. Various joint garden tourism routes and services will be developed within the Garden Pearls.
Main activities include:
- product development and service design;
- capacity building of the new owners and managers of parks and gardens that belong to the Garden Pearls (at least 44 parks and gardens);
- marketing and promotion of the Garden Pearls;
- small- scale investments in gardens and parks to make them more attractive and improve the visitor's experience.